diff --git a/command/format.go b/command/format.go
index 76d018acd..d20e785bf 100644
--- a/command/format.go
+++ b/command/format.go
@@ -59,6 +59,7 @@ func outputWithFormat(ui cli.Ui, secret *api.Secret, data interface{}) int {
 
 type Formatter interface {
 	Output(ui cli.Ui, secret *api.Secret, data interface{}) error
+	Format(data interface{}) ([]byte, error)
 }
 
 var Formatters = map[string]Formatter{
@@ -87,8 +88,12 @@ func Format(ui cli.Ui) string {
 // An output formatter for json output of an object
 type JsonFormatter struct{}
 
+func (j JsonFormatter) Format(data interface{}) ([]byte, error) {
+	return json.MarshalIndent(data, "", "  ")
+}
+
 func (j JsonFormatter) Output(ui cli.Ui, secret *api.Secret, data interface{}) error {
-	b, err := json.MarshalIndent(data, "", "  ")
+	b, err := j.Format(data)
 	if err != nil {
 		return err
 	}
@@ -100,8 +105,12 @@ func (j JsonFormatter) Output(ui cli.Ui, secret *api.Secret, data interface{}) e
 type YamlFormatter struct {
 }
 
+func (y YamlFormatter) Format(data interface{}) ([]byte, error) {
+	return yaml.Marshal(data)
+}
+
 func (y YamlFormatter) Output(ui cli.Ui, secret *api.Secret, data interface{}) error {
-	b, err := yaml.Marshal(data)
+	b, err := y.Format(data)
 	if err == nil {
 		ui.Output(strings.TrimSpace(string(b)))
 	}
@@ -112,6 +121,11 @@ func (y YamlFormatter) Output(ui cli.Ui, secret *api.Secret, data interface{}) e
 type TableFormatter struct {
 }
 
+// We don't use this
+func (t TableFormatter) Format(data interface{}) ([]byte, error) {
+	return nil, nil
+}
+
 func (t TableFormatter) Output(ui cli.Ui, secret *api.Secret, data interface{}) error {
 	switch data.(type) {
 	case *api.Secret:
diff --git a/command/util.go b/command/util.go
index f6268d392..04e04fc6a 100644
--- a/command/util.go
+++ b/command/util.go
@@ -34,7 +34,7 @@ func DefaultTokenHelper() (token.TokenHelper, error) {
 
 // RawField extracts the raw field from the given data and returns it as a
 // string for printing purposes.
-func RawField(secret *api.Secret, field string) (string, bool) {
+func RawField(secret *api.Secret, field string) (interface{}, bool) {
 	var val interface{}
 	switch {
 	case secret.Auth != nil:
@@ -75,24 +75,47 @@ func RawField(secret *api.Secret, field string) (string, bool) {
 		switch field {
 		case "refresh_interval":
 			val = secret.LeaseDuration
+		case "data":
+			var ok bool
+			val, ok = secret.Data["data"]
+			if !ok {
+				val = secret.Data
+			}
 		default:
 			val = secret.Data[field]
 		}
 	}
 
-	str := fmt.Sprintf("%v", val)
-	return str, val != nil
+	return val, val != nil
 }
 
 // PrintRawField prints raw field from the secret.
 func PrintRawField(ui cli.Ui, secret *api.Secret, field string) int {
-	str, ok := RawField(secret, field)
+	val, ok := RawField(secret, field)
 	if !ok {
 		ui.Error(fmt.Sprintf("Field %q not present in secret", field))
 		return 1
 	}
 
-	return PrintRaw(ui, str)
+	format := Format(ui)
+	if format == "" || format == "table" {
+		return PrintRaw(ui, fmt.Sprintf("%v", val))
+	}
+
+	// Handle specific format flags as best as possible
+	formatter, ok := Formatters[format]
+	if !ok {
+		ui.Error(fmt.Sprintf("Invalid output format: %s", format))
+		return 1
+	}
+
+	b, err := formatter.Format(val)
+	if err != nil {
+		ui.Error(fmt.Sprintf("Error formatting output: %s", err))
+		return 1
+	}
+
+	return PrintRaw(ui, string(b))
 }
 
 // PrintRaw prints a raw value to the terminal. If the process is being "piped"