diff --git a/website/scripts/deploy.sh b/website/scripts/deploy.sh
index 8a3925e64..383ad8a30 100755
--- a/website/scripts/deploy.sh
+++ b/website/scripts/deploy.sh
@@ -59,7 +59,7 @@ if [ -z "$NO_UPLOAD" ]; then
     --acl-public \
     --recursive \
     --add-header="Cache-Control: max-age=14400" \
-    --add-header="x-amz-meta-surrogate-control: max-age=31536000" \
+    --add-header="x-amz-meta-surrogate-control: max-age=31536000, stale-white-revalidate=86400, stale-if-error=604800" \
     --add-header="x-amz-meta-surrogate-key: site-$PROJECT" \
     sync "$DIR/build/" "s3://hc-sites/$PROJECT/latest/"
 
@@ -103,6 +103,7 @@ if [ -z "$NO_PURGE" ]; then
     --request "POST" \
     --header "Accept: application/json" \
     --header "Fastly-Key: $FASTLY_API_KEY" \
+    --header "Fastly-Soft-Purge: 1" \
     "https://api.fastly.com/service/$FASTLY_SERVICE_ID/purge/site-$PROJECT"
 fi