diff --git a/website/Gemfile b/website/Gemfile
index d21d35e45..177bf1774 100644
--- a/website/Gemfile
+++ b/website/Gemfile
@@ -1,3 +1,3 @@
 source "https://rubygems.org"
 
-gem "middleman-hashicorp", "0.3.30"
+gem "middleman-hashicorp", "0.3.34"
diff --git a/website/Gemfile.lock b/website/Gemfile.lock
index e567bf2ed..d1b532862 100644
--- a/website/Gemfile.lock
+++ b/website/Gemfile.lock
@@ -6,7 +6,7 @@ GEM
       minitest (~> 5.1)
       thread_safe (~> 0.3, >= 0.3.4)
       tzinfo (~> 1.1)
-    autoprefixer-rails (8.1.0)
+    autoprefixer-rails (8.2.0)
       execjs
     bootstrap-sass (3.3.7)
       autoprefixer-rails (>= 5.2.1)
@@ -78,7 +78,7 @@ GEM
       rack (>= 1.4.5, < 2.0)
       thor (>= 0.15.2, < 2.0)
       tilt (~> 1.4.1, < 2.0)
-    middleman-hashicorp (0.3.30)
+    middleman-hashicorp (0.3.34)
       bootstrap-sass (~> 3.3)
       builder (~> 3.2)
       middleman (~> 3.4)
@@ -113,9 +113,9 @@ GEM
     padrino-support (0.12.9)
       activesupport (>= 3.1)
     rack (1.6.9)
-    rack-livereload (0.3.16)
+    rack-livereload (0.3.17)
       rack
-    rack-test (0.8.3)
+    rack-test (1.0.0)
       rack (>= 1.0, < 3)
     rb-fsevent (0.10.3)
     rb-inotify (0.9.10)
@@ -153,7 +153,7 @@ PLATFORMS
   ruby
 
 DEPENDENCIES
-  middleman-hashicorp (= 0.3.30)
+  middleman-hashicorp (= 0.3.34)
 
 BUNDLED WITH
    1.16.1
diff --git a/website/Makefile b/website/Makefile
index 4d3d361b7..0991a7753 100644
--- a/website/Makefile
+++ b/website/Makefile
@@ -1,4 +1,4 @@
-VERSION?="0.3.28"
+VERSION?="0.3.34"
 
 build:
 	@echo "==> Starting build in Docker..."
@@ -7,6 +7,7 @@ build:
 		--rm \
 		--tty \
 		--volume "$(shell pwd):/website" \
+		-e "ENV=production" \
 		hashicorp/middleman-hashicorp:${VERSION} \
 		bundle exec middleman build --verbose --clean
 
diff --git a/website/config.rb b/website/config.rb
index 46bdc3be8..f6cbad23b 100644
--- a/website/config.rb
+++ b/website/config.rb
@@ -7,6 +7,16 @@ activate :hashicorp do |h|
 end
 
 helpers do
+  # Returns a segment tracking ID such that local development is not
+  # tracked to production systems.
+  def segmentId()
+    if (ENV['ENV'] == 'production')
+      'qW11yxgipKMsKFKQUCpTVgQUYftYsJj0'
+    else
+      '0EXTgkNx0Ydje2PGXVbRhpKKoe5wtzcE'
+    end
+  end
+
   # Returns the FQDN of the image URL.
   #
   # @param [String] path
diff --git a/website/packer.json b/website/packer.json
index fd2618f17..4d8b752ae 100644
--- a/website/packer.json
+++ b/website/packer.json
@@ -3,6 +3,7 @@
     "aws_access_key_id": "{{ env `AWS_ACCESS_KEY_ID` }}",
     "aws_secret_access_key": "{{ env `AWS_SECRET_ACCESS_KEY` }}",
     "aws_region": "{{ env `AWS_REGION` }}",
+    "website_environment": "production",
     "fastly_api_key": "{{ env `FASTLY_API_KEY` }}"
   },
   "builders": [
@@ -22,6 +23,7 @@
         "AWS_ACCESS_KEY_ID={{ user `aws_access_key_id` }}",
         "AWS_SECRET_ACCESS_KEY={{ user `aws_secret_access_key` }}",
         "AWS_REGION={{ user `aws_region` }}",
+        "ENV={{ user `website_environment` }}",
         "FASTLY_API_KEY={{ user `fastly_api_key` }}"
       ],
       "inline": [
diff --git a/website/source/assets/javascripts/analytics.js b/website/source/assets/javascripts/analytics.js
new file mode 100644
index 000000000..4cfbb8e92
--- /dev/null
+++ b/website/source/assets/javascripts/analytics.js
@@ -0,0 +1,14 @@
+document.addEventListener('DOMContentLoaded', function() {
+  track('.downloads .download .details li a', function(el) {
+    var m = el.href.match(/nomad_(.*?)_(.*?)_(.*?)\.zip/)
+    return {
+      event: 'Download',
+      category: 'Button',
+      label: 'Nomad | v' + m[1] + ' | ' + m[2] + ' | ' + m[3],
+      version: m[1],
+      os: m[2],
+      architecture: m[3],
+      product: 'nomad'
+    }
+  })
+})
diff --git a/website/source/assets/javascripts/application.js b/website/source/assets/javascripts/application.js
index ad181b4cc..51c8914f8 100644
--- a/website/source/assets/javascripts/application.js
+++ b/website/source/assets/javascripts/application.js
@@ -3,3 +3,6 @@
 
 //= require hashicorp/mega-nav
 //= require hashicorp/sidebar
+//= require hashicorp/analytics
+
+//= require analytics
diff --git a/website/source/layouts/layout.erb b/website/source/layouts/layout.erb
index d35945497..2dbf350a0 100644
--- a/website/source/layouts/layout.erb
+++ b/website/source/layouts/layout.erb
@@ -133,14 +133,20 @@
     </div>
 
     <script>
-      (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
-      (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
-      m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
-      })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
-
-      ga('create', 'UA-68490725-1', 'nomadproject.io');
-      ga('require', 'linkid');
-      ga('send', 'pageview', location.pathname);
+      // ga async load
+      window['GoogleAnalyticsObject'] = 'ga';
+      window['ga'] = window['ga'] || function() {
+        (window['ga'].q = window['ga'].q || []).push(arguments)
+      };
+      // analytics.js
+      !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on"];analytics.factory=function(t){return function(){var e=Array.prototype.slice.call(arguments);e.unshift(t);analytics.push(e);return analytics}};for(var t=0;t<analytics.methods.length;t++){var e=analytics.methods[t];analytics[e]=analytics.factory(e)}analytics.load=function(t){var e=document.createElement("script");e.type="text/javascript";e.async=!0;e.src=("https:"===document.location.protocol?"https://":"http://")+"cdn.segment.com/analytics.js/v1/"+t+"/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(e,n)};analytics.SNIPPET_VERSION="4.0.0";
+      analytics.load("<%= segmentId %>");
+      analytics.page();
+      }}();
+      // optinmonster
+      var om597a23b9d91a8,om597a23b9d91a8_poll=function(){var b=0;return function(d,c){clearInterval(b);b=setInterval(d,c)}}();
+      !function(b,d,c){if(b.getElementById(c))om597a23b9d91a8_poll(function(){if(window.om_loaded&&!om597a23b9d91a8)return om597a23b9d91a8=new OptinMonsterApp,om597a23b9d91a8.init({s:"35109.597a23b9d91a8",staging:0,dev:0,beta:0})},25);else{var e=!1,a=b.createElement(d);a.id=c;a.src="//a.optnmstr.com/app/js/api.min.js";a.async=!0;a.onload=a.onreadystatechange=function(){if(!(e||this.readyState&&"loaded"!==this.readyState&&"complete"!==this.readyState))try{e=om_loaded=!0,om597a23b9d91a8=new OptinMonsterApp,
+      om597a23b9d91a8.init({s:"35109.597a23b9d91a8",staging:0,dev:0,beta:0}),a.onload=a.onreadystatechange=null}catch(f){}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(a)}}(document,"script","omapi-script");
     </script>
 
     <script type="application/ld+json">