diff --git a/.github/workflows/build.yml b/.github/workflows/build.yml
index a01c499c6..bfcb4121e 100644
--- a/.github/workflows/build.yml
+++ b/.github/workflows/build.yml
@@ -251,3 +251,6 @@ jobs:
           tags: |
             docker.io/hashicorp/${{env.repo}}:${{env.version}}
             public.ecr.aws/hashicorp/${{env.repo}}:${{env.version}}
+          dev_tags: |
+            docker.io/hashicorppreview/${{ env.repo }}:${{ env.version }}-dev
+            docker.io/hashicorppreview/${{ env.repo }}:${{ env.version }}-${{ github.sha }}
diff --git a/.release/ci.hcl b/.release/ci.hcl
index d762aa3e2..e422a9ce2 100644
--- a/.release/ci.hcl
+++ b/.release/ci.hcl
@@ -164,6 +164,20 @@ event "verify" {
   }
 }
 
+event "promote-dev-docker" {
+  depends = ["verify"]
+  action "promote-dev-docker" {
+    organization = "hashicorp"
+    repository = "crt-workflows-common"
+    workflow = "promote-dev-docker"
+    depends = ["verify"]
+  }
+
+  notification {
+    on = "fail"
+  }
+}
+
 ## These are promotion and post-publish events
 ## they should be added to the end of the file after the verify event stanza.